Global Marketing: How to Approach Competing Markets in Asia with International Marketing Expert, Eli Schwartz
Will Bunker, co-founder of GrowthX Academy, talks with international marketing expert Eli Schwartz as he takes us on a journey across the Pacific to the dynamic and different world of marketing in Asia Pacific. If you are already selling into APAC, considering breaking into those markets, or interested in international marketing, this presentation is not to be missed. Cultural differences, competitive products and business training, and dedicated work ethics are just some of the crucial components to consider when crafting and executing your growth campaigns.
Eli Schwartz is the Director of International Marketing for SurveyMonkey, the world’s largest online survey platform. He oversees SurveyMonkey’s marketing efforts outside the US. He just returned from nearly 2 years in Singapore where he lead SurveyMonkey’s marketing for the APAC region. Prior to his stint overseas, he was the head of global SEO at SurveyMonkey.
Eli has consulted with numerous startups and online enterprises helping them to build user acquisition strategies, and he is an advisor at Growth X as well as numerous accelerators and incubators across Asia. He has keynoted at search and marketing conferences across Asia and the US, and is frequent guest columnist on search and marketing blogs.